What started out as a market research project in 2013, quickly evolved into a movement. A philosophy. A goal. A rite of passage for enterprising women who build businesses while supporting women along the way. Crash the Glass is about having the vision, courage, risk tolerance, and diplomacy to lead without forsaking the feminine ethos that guides entrepreneurial women to build, develop, and run the forward-looking companies of tomorrow.
Globally we represent change. We believe women want to build businesses all around the world but are afraid of the impact change will have on their self-identity, fearful they won’t be accepted or afraid they will fail. We encourage entrepreneurial women to define a new normal and to use their influence as leaders for the good of other women.
WHAT IS CRASH THE GLASS
Through the rise of female millennial entrepreneurial activity, we identified a growing phenomenon by which women bypass and go around the “glass ceiling” construct. They take on executive leadership roles and incorporate a female ethos that influences their culture, operating principles, approach to brand building, and perspectives towards products and service development.
Our philosophy supports the idea that female millennial entrepreneurs will “crash the glass” from the top down as a result of their building businesses with inclusive cultures from the get-go and whereby they hire, promote, and empower their employees based on individual contribution, drive and merit.